Building an email list is one of the essentials for any business owner. Whether you have a traditional bricks and mortar type of business like a hair salon, or physiotherapy, or you have an online business – you should definitely be learning how to build email list.
Your Email List is an Asset
A well known saying within the online world is “the money is in the list”.
Meaning the bigger the emai list you have created, the more money you will be earning.
Why is this?
Basically, having an email list means you are able to connect and contact your audience whenever you like.
The likely hood of someone continually returning to your website is slim. Even if your content is amazing.
However if you are able to send an email to your whole list letting them know of a new blog post, or a special offer you a running – the implications of this are huge.
Not only do you have the potential to make sales from sending one 1 email. But you are able to generate traffic back to your website.
How to build email list?
In order to build your email list, you need main 5 components. Each are just as important as the other.
1. Email Autoresponder
An email autoresponder manages the email list. It is able to automatically send a sequence of emails that you create once and set up, and then starts that sequences as soon as someone “Opts into” your email list.
The email autoresponder I recommend if you are starting out is Aweber.
If you already have an email list and want more professional features then I recommend ConvertKit which was built for bloggers, by bloggers.
2. Landing Pages / Squeeze Page
A landing page is a page that allows someone to put in their email address and name.
I recommend something like Leadpages. They make it easy to create, drag and drop functionality, have plenty of templates for you to choose from, and the landing pages are professional looking.
Leadpages also works with email autoresponders such as Aweber, so it makes life nice and easy.
3. An attractive offer or free gift
In order for someone to give you their email address, you have to give them something in return. This is usually in the form of a free gift such as an ebook, video course, plugin, or even just a special offer or discount.
It has to be something of value and targeted to your specific audience.
4. A product or service.
The whole goal of building an email list is to get more customers, or to make sales.
If you already have a business then you are obviously covered. If you are just starting out building a website and online business, then you need to have something for your audience to buy.
If you don’t have your own product, you can promote other people’s products an earn a comission.
This is a great option for people starting out, however it’s also great for existing business owners as you are effectively making sales to your existing audience or clientele, but without needing to take the time or money to create them.
The best offer or content in the world is useless unless people are actually seeing it.
Paid traffic methods are my favourite because you can basically get instant amounts of traffic.
Whether thats facebook boosted posts, google adwords or youtube advertising.
With large traffic, you are also able to test your offer and optimize it.
Free Traffic is the other side of the coin. Free traffic usually takes longer. Such as waiting for google to rank your blog posts. Or for people to find your content and links on youtube or forums posts.
Free strategies should be part of your overall strategy, as well as the faster, instand traffic source that you have with paid marketing.
The List Building Business Model
This image below goes over the basic flow chart of how email list building works.
Always add value
As with anything you are doing, you should always be providing value and high quality content.
This goes for your emails, and also your free gift or offers.
People will unsubscribe if you are spammy and just want to sell them something.
The more value you add to people, the better success you will have in your business.
Hopefully this has shown you how to build email list for your business or website.